Digital marketing
and social media conference
September 9, 2015
Riga, Latvia
VIDEO MATERIALS

Speakers

Tom Fox
Partner Manager EMEA at Twitter
"Power of #NOW: Connecting People in a Transparent World"
Marketing&sales professional with expertise in digital marketing, social media and sports communications starting as social media Account Manager for such brands as Sony, Vodafone and Jagermeister. Now the Partner Manager at Twitter (EMEA) believing in the power of social media as part of the digital landscape in connecting brands to consumers and harnessing the perception of brand.
Gary McRae
Digital Marketing Manager, Simplyhealth
"Setting a digital strategy - and executing it"
Strategic Marketing & Business Development professional delivering innovative marketing, commercial support and operational leadership across B2B/B2C internationally. With exceptional leadership skills, and the ability to plan and execute business strategies, innovative marketing techniques and new product development projects to support business sustainability and drive growth.
Ian Rhodes
Founder of Brand Less Ordinary
"The Content Mindset: Making What You Make Matter"
Content Marketing Strategist and Digital Brand Builder with more than 19 years experience. Since successfully exiting the business in 2008, he is inspiring business founders & marketers to avoid the pitfalls of conventional marketing tactics and is helping SaaS and Technology businesses & startups to develop ideas into strategies and business success stories.
Niel Bornman
Global Chief Product Officer, iProspect
"What’s eating the content consumer?"
During the last 17 years he has built and sold two digital businesses gaining deep experience across the digital spectrum. His love for data driven decisions and actions made iProspect a clear fit. During the last 4.5 years he’s driven the Sub Sahara African efforts with brands like Mercedes-Benz, Microsoft and Vodafone. Currently Niel is leading iProspect's global product ambition including our Intelligent Content service.
Jacob Lovén
Director xPlay, MTGx Modern Times Group
"Building a multichannel media house"
Digital transformation at Modern Times Group (Prior at Schibsted Media Group and Klarna). Jacob and his team works centrally with group wide change management, commercial strategy and building better experiences for viewers and advertisers.
Ingmars Pukis
Vice President of marketing and business development, LMT
"EVOLUTION OF MOBILE CONTENT"
With 15 years of notable experience in the biggest Latvian IT and telecom companies, he’s led the establishment of broadband internet in Lattelecom. After gaining experience in business, he became a board member and VP of the biggest mobile network provider in Latvia – LMT. His responsibilities involve managing marketing, clients, and leading new products in the market.
Attila Weisz
Business Development Director, Audience Research Solutions, Gemius SA
"Monetizing Mobile Inventory via Cross-Media"
With a long experience in digital media & integrated marketing while working at national and EMEA-level since 2000. He started out as a journalist, becoming Head of Digital Division of Omnicom Media Group, then Digital Marketing Manager of Coca-Cola. Now has joined the research-consultancy company Gemius SA. His holistic approach is fueled by pragmatic learning and attention to details.
Steli Efti (online)
CEO, Close.io
"The Secret to Winning with Content Online: How to Out-Teach your Competition"
Silicon Valley’s most prominent sales hustler,YC alumni, an advisor to startups &entrepreneurs, the author of “The Ultimate Startup Guide To Outbound Sales”. Has helped more than 200 venture-backed startups to build and scale their sales processes and closed deals worth millions. Has also trained thousands of founders, sales directors about creating predictable revenue.
Zara Sheerin
Online Marketing Officer, NUI Galway
"Money for nothing and your clicks for free?"
An experienced marketing professional, Zara has held senior marketing positions at Harvest Digital London, Cawley Nea/TBWA, and McCann Blue, working with brands such as Audi, Etihad Airways, Jameson, ESB, Ulster Bank and Tesco. In 2011 she established Mint Digital Marketing and in 2013 joined NUI Galway to develop their digital marketing strategy. Zara is on the board of the Irish Executives Network, is co-author of the book 'Best Practises in Successful Business’ and is on the advisory board of LA based Trugence Media, she also lectures extensively in Online Marketing.
Arturs Mednis
Managing Director, Inspired Digital
"AT FIRST I THOUGH IT WAS GONNA BE A REGULAR PRESENTATION...BUT SLIDE 50 BLEW MY MIND"
A specialist of social media, having an experience of blogging for 10 years and creating podcasts and publications. In November 2010 he established a social media agency Inspired Digital - the largest in the Baltics with more than 35 employees. Since 2012 he is lecturing Social Media Communication in RISEBA University and is regularly guest lecturing at various events.

Timeline

10:00
Morning coffee and snacks
Registration and networking
11:00
Opening
11:10
Power of #NOW: Connecting People in a Transparent World
Tom Fox
11:40
Setting a digital strategy - and executing it
Gary McRae
12:10
Content Mindset - Making What You Make Matter
Ian Rhodes
12:40
What’s eating the content consumer?
Niel Bornman
13:10
Lunch
14:00
Building a multichannel media house
Jacob Lovén
14:30
Evolution of mobile content
Ingmars Pukis
15:00
Monetizing Mobile Inventory via Cross-Media
Attila Weisz
15:30
Afternoon coffee, snacks
16:00
The Secret to Winning with Content Online: How to Out-Teach your Competition
Steli Efti (via Skype)
16:20
Money for nothing and your clicks for free?
Zara Sheerin
16:50
At first I thought it was gonna be a regular presentation… But slide 50 blew my mind
Arturs Mednis
17:30
Networking afterparty

Venue

Directions

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Contacts

Liga Tigere
Project Management
Justine Kaleja
Marketing
Zaiga Bredovska
Customer service

Address:

"KINO CITADELE"
13. janvāra iela 8, Rīga
Open map

Organized by:

BigEvent
Inspired Digital

Partners:

Huawei
LMT
MTG

Supporters:

TVNET
Kino Citadele
Stockmann
Ecolines
McĀbols
Kapitāls
Prike